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Quality: full participation, strengthen management, excellence, casting excellence.
Business objective: to forge ahead, leading the way, let Ruixing brand tour the world.
Purpose: fine products is always our areas of concern;
Customer needs is our eternal pursuit of goals;
Product quality is always our basic survival;
Innovation is our source of life eternal;
Corporate values: faith based, innovation Zhiyuan, sound operation, the pursuit of excellence.
The spirit of enterprise: unity ahead pragmatic innovation.
Vision: Looking to the future, Built to Last, a world-class global sourcing automotive electronics suppliers. 

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